About Us

Jacinta Ashworth is a freelance market researcher specialising in
providing insights from stakeholders to help nonprofits thrive.

Jacinta Ashworth founded Ashworth Research in 2001, to offer top quality, freelance market and social research consultancy to the nonprofit sector. Prior to this Jacinta was employed for nine years by a leading UK research agency.

Jacinta enjoys helping charities engage with their stakeholders, create evidence-based strategies and improve their marketing and fundraising, through producing high quality research insights.

For over 20 years Ashworth Research has attracted new and repeat customers across a variety of charity sectors, with a reputation for excellence in delivery, attentive client service, and providing real value for money.

Broadening her experience of charity management and governance, from 2013 to 2021 Jacinta was a board trustee at Thames Hospice, overseeing income growth and expansion into a brand new hospice.

How we work

  • When projects demand it, Jacinta often works with one or more trusted Associates, to create an expert team to meet your needs. These colleagues are all highly experienced market and social researchers with Director level experience in the industry.
  • We work with preferred suppliers to deliver survey fieldwork, data processing and statistical techniques. This means we have the agility to match the skills and services of a large agency at an attractive price.
  • Ashworth Research has strategic partnerships providing market and social research to management consultants at MKS Nonprofit Advisory and Compass Partnership.

Our commitment to you

Professional and enthusiastic service at all times
Action-oriented results
Cost-effective solutions
Tailor-made approach to each project

“Jacinta is a highly organised and enthusiastic market research professional. At Moore Kingston Smith we have worked with her and her team for some time where she has provided qualitative and quantitative research input into our social value projects with clients. We look forward to working together on many more clients in the future.”

Dan Fletcher (2024)
Director
Moore Kingston Smith Nonprofit Advisory